Past Work
Big Fat Smiles
Early Childhood Education | 2021
Designed a website to inform parents, showcase programs, and simplify enrollment processes for early childhood services.
User Research
Stakeholder Workshops
Information Architecture
Wireframing
Design Vision
Responsive Design
Brand integration & Storytelling
Rapid Relief Team
Non-profit / Charity | 2020
Designed a website to increase awareness, engage donors, and streamline volunteer sign-ups for humanitarian initiatives.
Information Architecture
Wireframing
Design Vision
Responsive Design
Brand integration & Storytelling
UrbanFit
eCommerce fitness website | 2019
Designed an eCommerce website to showcase fitness products, improve product discovery, and streamline the online purchase experience.
eCommerce
Wireframes
Design Vision
Responsive Web Design
Azility
Energy Tech (SaaS) | 2019
Designed the website for an energy monitoring platform to help businesses track, visualise, and optimise their energy usage.
Information Architecture
Wireframing
Design Vision
Responsive Design
Branding
Storytelling
Early Discovery Space
Early Learning Attraction | 2019
Designed a website to inspire family visits, communicate programs, and provide a seamless planning experience for visitors.
User Research
Stakeholder Workshops
Information Architecture
Wireframing
Design Vision
Responsive Design
Brand integration & Storytelling
iAccelerate
Innovation & Entrepreneurship | 2018
Designed a website to promote startup programs, attract founders and mentors, and communicate program benefits clearly as well as an intranet for cohorts.
User Research
Information Architecture
Wireframing
Design Vision
Responsive Design
Brand integration & Storytelling
Cellarbrations
Retail & Loyalty / Rewards | 2018
Designed a mobile app to engage customers and drive repeat purchases through a digital rewards program.
Onboarding Flows
Stakeholder Alignment
Responsive Design
Gamification Design
KAS
Home & Interiors eCommerce | 2017
Working as a freelancer I designed a responsive eCommerce website to showcase products, optimise product discovery, and streamline the purchase journey.
Responsive Design
Visual Design
Product Catalog UX
Stakeholder Collaboration
The Mandarin
Media & Content Platform | 2014 - 2017
Designed a digital publishing product focused on public sector news and insights, improving content discovery, subscriptions, and audience engagement.
Branding
UX Design
Event & Competition UX
Advertising
Stakeholder Collaboration
Women’s Agenda
Media & Content Platform | 2022
Redesigned a digital news product to improve content discovery, subscriptions, advertising placements, and engagement with events, competitions, and make content engaging with data visulisation s.
Branding
UX Design
Event & Competition UX
Advertising
Stakeholder Collaboration
Crikey
Independant News | 2022
Redesigned a digital news product to improve content discovery, subscriptions, advertising placements, and engagement with events, competitions, and make content engaging with data visualisation.
Branding
UX Redesign
Subscription Flow Design
Event & Competition UX
Data Visualisation
Advertising
Stakeholder Collaboration
SmartCompany
Business & Content Platform | 2012 - 2017
Redesigned and enhanced the digital product to improve content discovery and audience engagement through events, competitions, and interactive features.
Branding
UX Redesign
Event & Competition UX
Advertising
Stakeholder Collaboration
Other BRands
Jemma McMahon
I blend UX craft with strategic influence — mentoring teams, building systems, and advocating for real user needs in roadmap planning. The teams i’ve led have helped reduce churn, grow subscriptions, build brands and support acquisition milestones.
Find out more
Resume
Contact me
jemmamcmahondesigner@gmail.com
+61 402 931 085