I’m a Lead Product Designer who brings structure to complex product problems—aligning strategy, systems, and teams to deliver meaningful outcomes. I work with companies scaling their products and teams—where complexity increases and clarity becomes critical. My role is to connect user needs, business goals, and technical constraints, ensuring teams are solving the right problems before moving into execution.

I’m a T-shaped generalist specialising in design systems, UX strategy, and product innovation. I surface the insights that matter, align stakeholders, and help teams make confident decisions that drive both user satisfaction and measurable impact.

I lead through alignment and clarity—bringing teams into decisions, building ownership, and ensuring momentum. I focus on creating environments where designers can think strategically and deliver with confidence.

I’m also deeply transitional by nature—always looking for ways to improve how we work, evolve processes, and adapt to new technologies and methods. I thrive in environments of change, using structure and empathy to bring clarity to ambiguity and help teams navigate product challenges with confidence.

I do my best work in growth-stage companies—where products, teams, and processes are evolving. I help introduce structure without slowing momentum, building systems and frameworks that align design with business goals and support scalable execution.

I’m particularly interested in how AI is reshaping product development—ensuring design thinking remains intentional in faster, more automated workflows.

Outside of work, I’m always exploring new skills and perspectives—bringing that curiosity back into how I approach design challenges.