I’m a Lead Product Designer with 19 years of experience turning complex problems into scalable, user-centered solutions that grow businesses. I bridge strategy, systems, and execution—designing not just products, but the structures and cultures that help teams deliver consistently great experiences.
A T-shaped generalist, I specialise in design systems, UX strategy, and product innovation. I mentor teams, surface research insights that shape roadmaps, and influence product direction to achieve both user satisfaction and measurable impact.My leadership style is collaborative and results driven—I involve teams in decisions, encourage ownership, and focus on outcomes. I thrive in change, improving processes, adopting new methods, and bringing clarity to ambiguity.I work best in growth-stage companies, building frameworks and scalable experiences that align design with business goals. I’m passionate about AI-enhanced workflows and designing solutions that simplify complexity, empower teams, and make people feel understood.
Work Experience
Aug 2021 - Ongoing
Accelo
Senior Product Designer /
Lead Product Designer
Lead end-to-end design for complex, multi-quarter initiatives that modernise the platform and scale it for mid-to-enterprise clients. I’ve driven major redesigns vision and applied it across core modules and led and built the Crayon design system to streamline delivery and strengthen our design-to-dev process. Partnering closely with Product and Engineering, I focus on creating clear, repeatable processes that balance user needs with business goals, while mentoring designers and influencing strategy through research and data-driven insights.
Jan 2018 - JuL 2021
Handmade Web & Design
Senior Designer
At Handmade Web and Design, I led end-to-end design and client-facing project management for a variety of digital projects & brands. I collaborated closely with clients throughout the design process, translating business needs into user-focused solutions. During my time there, I helped expand the agency’s clientele from local businesses to larger organisations in Wollongong and Sydney, including iAccelerate, Rapid Relief Team, Big Fat Smiles and the Early Discovery Space at Wollongong University.
May 2012 - MAr 2017
Private Media
Senior Designer
At Private Media, I delivered comprehensive digital design solutions across multiple projects, engaging directly with stakeholders to translate business and editorial objectives into polished digital experiences. My scope included graphic and web design, working closely with a team to elevate the brand’s visual output and ensure high‑quality execution of digital assets over a 5‑year period.
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