Jemma McMahon
Lead Product Designer driving strategy, systems, and scalable experiences.
With 19 years across SaaS and product teams, I work at the intersection of strategy and execution—helping teams navigate complexity, align stakeholders, and deliver scalable outcomes. I’ve led large-scale redesigns, built design systems adopted across teams, and mentored designers to elevate thinking and delivery.
View Case Studies
About Me
Designing for Digital Products & BrandsAcross Industries
How I work
Design Leadership & Alignment
I help teams raise the quality of decision-making—mentoring designers, aligning stakeholders, and ensuring design thinking translates into shipped outcomes.
Scalable Impact
Driving design excellence on complex platforms — including a product relaunch that led to investment & acquisition at Accelo.
Problem Framing & Strategic Direction
I help teams define the right problem before committing to solutions—aligning user needs, business priorities, and technical constraints.
Cross-Industry Thinking
I design with both users and business outcomes in mind, applying this across industries to boost subscriptions, reduce churn, drive adoption and engagement, and influence sales—delivering measurable growth.
Brand Development
Designing community-driven content experiences at Crikey and SmartCompany, with measurable subscription growth and sponsorship uplift.
My work focuses on bringing clarity to complex product environments—ensuring teams are solving the right problems, not just shipping faster.
Recent Projects
Reducing Complexity in Accelo Projects
A complete redesign of Accelo’s Projects module to simplify workflows, reduce cognitive load, and attract mid- to enterprise-level clients, boosting engagement and revenue per account.
View Case Study
Building the Foundation: Accelo’s Design System
To support a growing product and design team, I led the creation of Accelo’s Design System Crayon — a scalable foundation aligning design and development. The initiative improved consistency, accelerated delivery, and enabled future-proofing for upcoming product transformations.
View Case Study
Reimagining Scheduling: Building Towards Smart Resourcing at Accelo
This multi-phase initiative set out to modernise Accelo’s scheduling experience — simplifying complex workflows and laying the groundwork for AI-powered decision-making.
View Case Study
Coming Soon
New Timesheet Approvals: Bulk Actions to Increase User Confidence in Invoicing Workflows
This project focuses on redesigning and streamlining the timesheet approval process within Accelo. It aims to improve efficiency, reduce errors, and enhance the experience for managers and teams while maintaining alignment with broader product workflows.
View more
Jemma McMahon
I blend UX craft with strategic influence — mentoring teams, building systems, and advocating for real user needs in roadmap planning. The teams i’ve led have helped reduce churn, grow subscriptions, build brands and support acquisition milestones.
Find out more
Resume
Contact me
jemmamcmahondesigner@gmail.com
+61 402 931 085
