Jemma McMahon
Lead Product Designer driving strategy, systems, and scalable experiences.
Bringing 19 years of cross-industry experience — I lead design strategy for mid-to-enterprise SaaS, building scalable design systems, mentoring teams, and enabling product growth.
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About Me
Designing for Digital Products & BrandsAcross Industries
What I do best!
Design Leadership
Mentoring teams, championing organisational design maturity, and building systems that empower others.
Scalable Impact
Driving design excellence on complex platforms — including a product relaunch that led to investment & acquisition at Accelo.
Strategy & Collaboration
Partnering with Product to connect user insight to roadmap priorities, reduce churn, and influence outcomes.
Cross-Industry Thinking
I design with both users and business outcomes in mind, applying this across industries to boost subscriptions, reduce churn, drive adoption and engagement, and influence sales—delivering measurable growth.
Brand Development
Designing community-driven content experiences at Crikey and SmartCompany, with measurable subscription growth and sponsorship uplift.
Recent Projects
Redesigning Accelo Projects for Better UX & Enterprise Growth
A complete redesign of Accelo’s Projects module to simplify workflows, reduce cognitive load, and attract mid- to enterprise-level clients, boosting engagement and revenue per account.
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Building the Foundation: Accelo’s Design System
To support a growing product and design team, I led the creation of Accelo’s Design System Crayon — a scalable foundation aligning design and development. The initiative improved consistency, accelerated delivery, and enabled future-proofing for upcoming product transformations.
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Reimagining Scheduling: Building Towards Smart Resourcing at Accelo
This multi-phase initiative set out to modernise Accelo’s scheduling experience — simplifying complex workflows and laying the groundwork for AI-powered decision-making.
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Coming Soon
New Timesheet Approvals: Bulk Actions to Increase User Confidence in Invoicing Workflows
This project focuses on redesigning and streamlining the timesheet approval process within Accelo. It aims to improve efficiency, reduce errors, and enhance the experience for managers and teams while maintaining alignment with broader product workflows.
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Jemma McMahon
I blend UX craft with strategic influence — mentoring teams, building systems, and advocating for real user needs in roadmap planning. The teams i’ve led have helped reduce churn, grow subscriptions, build brands and support acquisition milestones.
Find out more
Resume
Contact me
jemmamcmahondesigner@gmail.com
+61 402 931 085
